communicate their expertise clearly and credibly

Helping professional services and B2B leaders like you to

Meet your new marketing and communications partner

Guessing your way through marketing?

Many B2B founders and professional services leaders find marketing and communications overwhelming — even uncomfortable.

You know it drives growth, visibility and credibility, but between billing and leading your team, it slips down the list.

When you do focus on it, it can feel vague and time-consuming. But you don’t want generic content or an expensive agency that doesn’t understand your business.

You need strategic reinforcement that turns your expertise into clear, credible communication.

It’s time to bring clarity to your message

and focus on what you do best.

Welcome to said & done

Good marketing starts with knowing what you actually want to say.

Most B2B and professional services businesses don't have a marketing problem. They have a clarity problem. The expertise is there, but it just doesn't always come through clearly on the outside.

Here's what I believe:

Strategy before tactics. Before we talk about LinkedIn posts or email newsletters, we get clear on what you should be known for. Everything else follows from that.

Consistency beats noise. Showing up thoughtfully and regularly will always outperform a burst of activity followed by six months of silence.

Marketing shouldn't feel like a drag. With the right structure in place, it supports your growth rather than quietly competing with your actual billable work.

My role is to bring clarity, direction and a bit of calm to the process, whether I'm working directly with leadership or alongside your existing team.

Depending on what you need, I provide strategic oversight, hands-on delivery, or a combination of both.

said & done is ideal for…

  • The B2B start-up

    You’re scaling fast and need messaging that keeps pace.

  • The boutique professional services firm

    You provide deep expertise — now your communication should match it.

  • The founder

    You’re tired of marketing feeling like a mystery. You want predictable quality, not guesswork.

  • The internal marketing team

    You don’t need replacement: you need experienced, practical backup.

This is how we do it

  • Most businesses know they're good at what they do. The frustrating part? Getting that across to the people who need to hear it. We get clear on exactly what makes you worth paying attention to — and make sure that comes through in every word you put out.

    This includes: messaging frameworks, brand narrative, website copy, brand identity and guidelines.

  • You don't need more marketing activity. You need the right marketing activity. We cut through the noise, set clear priorities, and make sure everything you do is actually pulling in the same direction.

    This includes: communications planning, content strategy, presentation design, copywriting.

  • Showing up once in a while isn't enough. But neither is showing up everywhere all at once. We build a consistent, credible presence in the places that actually matter to your audience, and keep it going.

    This includes: LinkedIn strategy and content, email marketing, webinars, social media management.

  • Big moments - a launch, a rebrand, a major push - deserve more than a few social posts and a hope for the best. I bring the strategy and the hands-on support to make sure it lands the way it should.

    This includes: campaign planning, copywriting, graphic design and visual assets, PR and media relations.

  • What you say publicly and what you say internally had better match. I make sure they do, and when a high-stakes moment comes along, you'll have someone in your corner who knows exactly what to do with it.

    This includes: PR and media relations, copywriting, internal communications, presentation design.

Ashleigh Faber

Founder + consultant

I’m a marketing and communications consultant with more than 13 years’ experience working inside complex organisations.

Before founding Said & Done, I led the communications team at Africa’s largest law firm, overseeing thought leadership, media strategy and brand positioning across multiple countries. I supported senior leadership, navigated high-stakes communication, and worked across strategy, PR, content and visual execution.

In other words, I’ve seen what happens when messaging is handled well — and when it isn’t.

Now, I partner directly with B2B start-ups and professional services teams who want experienced, practical support without building a full in-house department or hiring an expensive agency.

I value calm, clear and considered thinking — which probably also explains why I’m a cat person.

Book a call with Ashleigh

Getting to know you

I’m based in Cape Town, South Africa, but work with clients anywhere in the world.

Fill out the form and I’ll be in touch soon.

Prefer email? Reach me at ashleigh@said-done.com